AM 201 – Telling the Story of Asset Management
NZ$245.00 excl GST
Last updated: April 2025
Asset management is a complex field that requires effective communication to ensure success. In today’s world, where attention spans are short and budgets are tight, crafting compelling narratives has become more critical than ever.
Telling stories that resonate with stakeholders is essential to gaining support for proper asset investment, showcasing our contributions to community well-being, and instilling confidence in our work.
This course is designed to help you harness the power of storytelling to achieve your goals. Through practical exercises, you will learn how to craft an elevator pitch that succinctly conveys your message, reframe narratives to demonstrate the value of asset management, and identify areas for improvement in your current storytelling.
AM 201 is completed entirely online, allowing you to learn at your own pace, in your own time. You can begin as soon as you enrol.
I absolutely loved this course – it’s really filled a gap that I’d identified in our asset management capability – and that no other provider seems to be offering.
The online format is the perfect mix of video / text / activities to really embed the content – plus the ability to redo specific sections when the need arises or as a refresher is a huge advantage over traditional face-to-face learning.
Catrin Johnson, Asset Strategy Officer
Description
Overview
Asset management is a complex field that requires effective communication to ensure success. In today’s world, where attention spans are short and budgets are tight, crafting compelling narratives has become more critical than ever.
Telling stories that resonate with stakeholders is essential to gaining support for proper asset investment, showcasing our contributions to community well-being, and instilling confidence in our work.
This course is designed to help you harness the power of storytelling to achieve your goals. Through practical exercises, you will learn how to craft an elevator pitch that succinctly conveys your message, reframe narratives to demonstrate the value of asset management, and identify areas for improvement in your current storytelling.
Developing these skills will enhance your technical documents and reports. It will also give you the confidence and the tools to collaborate more effectively with communications staff to create consultation documents, website copy and other types of public information, resulting in content that is both accurate and engaging.
Whether you are an asset management professional looking to improve your communication skills, or simply interested in the power of storytelling, this course offers valuable insights and practical tools to help you succeed.
By the end of the course you will be able to:
- Explain how storytelling can support your asset management strategy and objectives
- Identify the key components of a story that effectively engage stakeholders
- Present data as engaging narratives to enhance monitoring and reporting.
On completion, you will be awarded a digital badge which can be saved and shared.
Who Should Attend
This course is suitable for anyone in infrastructure asset management responsible for influencing, persuading, or communicating.
Outcomes
This course will improve your storytelling skills so you can move the hearts and minds of your audience.
Recommended Prior Learning or Equivalent Experience
A working knowledge of the information in:
Download PDF course brochureTypical Attendees Include
- Asset Managers
- Consultants
- Contractors
- Engineers
- Project Managers
Learning Material
- Text, images, video
- Formative assessment
- Activities
- Case studies
- Summative assessment
